Ten SEO aspects for web designers to master

Web design isn’t just about aesthetics; it’s about how a site is put together under the hood. Design choices can have a big impact – positive or negative – on a site’s SEO. In turn, this can affect the site’s performance over its entire lifetime.

If you’re a professional web designer (or if you’re creating your own site from scratch), it’s important to know a few SEO basics – a little knowledge goes a long way to building sites that reach their intended audience. Understanding these 10 aspects of SEO will help you design sites that work well, in addition to looking great.

1. Site structure

Every site should be designed with a clear, logical structure in mind. The homepage should state the big picture purpose of the site – its reason for existing – and details should be broken down into subpages.

For example, if you’re designing a website for recipes, the home page could lead to separate category pages for dinners, soups, and desserts. Each of those subpages could then lead to individual recipe subpages of their own.

It’s fine to have several ‘layers’ of subpages on your site, but don’t go too deep or Google might have trouble crawling all of them. In general, try to keep your site’s depth to three or four layers. Here’s a visual from Moz of what a well-structured site looks like:

website structure

A site’s homepage should lead to its subpages, which lead to their own subpages, and so on.

 

2. URL structure

URLs affect a site’s SEO, so it’s important to choose good ones right from the start. Here are a few best practices to follow for URLs:

  • Shorter is better, since shorter URLs are more memorable than longer ones
  • A URL should describe the content of the page as clearly as possible. Use plain English instead of abbreviations or strings of letters and numbers
  • For subpages, use hyphens to break up words for readability. For example, use https://example.com/build-a-birdhouse instead of https://example.com/buildabirdhouse.
  • Include keywords in URLs whenever it seems natural to do so (but avoid keyword stuffing).

3. Site navigation

In addition to being well-structured, your sites should be easy for visitors (and Google) to navigate. A site menu should be located prominently at the top of the page or along the sidebar. Every page on the site should be findable. Avoid creating ‘orphaned pages’ that aren’t linked from any other pages on the site. If visitors can’t find a page by following links, search engines won’t know that page exists either.

4. Mobile-friendly design

The age of mobile is here, and responsive web design isn’t optional anymore. For a site to provide good UX and rank well, it needs to adjust for comfortable viewing on a small screen. If you haven’t already, make responsive design your default design mode. You can easily test the mobile-friendliness of your sites using this simple tool from Google.

5. Site speed

Along with mobile-friendliness, site speed is another UX consideration that affects SEO. Google penalizes slow sites in their rankings, and visitors are less likely to stick around if a page takes a few seconds to load. Google’s PageSpeed Insights tool can tell you how fast your sites are and what you can adjust to make them faster.

6. Titles, headers and meta descriptions

Titles, headers and meta descriptions are important aspects of on-page SEO. Every page on a site should have unique content in its tag – in other words, don’t copy and paste the same title across your whole site. Each page’s title should include at least one keyword that’s relevant to the content on the page. Likewise, include keywords in the header tags on each page, especially the </p> <h1> tag.</p> <p>Meta descriptions – the blurbs that appear under links in SERPs – are a little different. They don’t directly affect SEO, but they do impact how many people click on your site in SERPs. They’re basically <a href="https://searchenginewatch.com/2018/04/06/5-ways-to-make-your-website-stand-out-in-the-serps/">free advertising space</a>, so put some thought into them, and include your main keywords to catch searchers’ eyes.</p> <p><a href="https://searchenginewatch.com/wp-content/uploads/sites/25/2018/05/meta-descriptions.jpg"><img class="aligncenter size-medium wp-image-78902" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-layzr="https://www.digitalmarketingdojo.com/wp-content/uploads/2018/05/meta-descriptions-300x151.jpg" alt="meta descriptions in Google" width="300" height="151" /></a></p> <p style="text-align: center"><em>A couple examples of meta descriptions in Google.</em></p> <h2>7. Image optimization</h2> <p>Search engines cannot ‘read’ and understand images (yet), but you can tell them what your images are and what they refer to. Here are a few things you can do to <a href="https://searchenginewatch.com/2016/02/16/how-to-optimize-images-for-seo/">optimize your images for SEO</a>:</p> <ul> <li>Name your images accurately. For example, it’s better to call an image something like <em>png</em> than <em>img238.png</em></li> <li>Use alt tags with your images. This is a good idea for accessibility purposes, but also tells search engines what your images depict</li> <li>Don’t use bigger images than necessary as this can slow your site’s loading time.</li> </ul> <h2>8. Use of Flash</h2> <p>In general, steer clear of Flash unless it is absolutely essential. Search engines can’t see or process Flash content, so for SEO purposes it doesn’t exist. It’s especially important not to use Flash for important parts of your site, such as the navigation bar and the main text on your pages.</p> <h2>9. Structured data</h2> <p>The jury is still out on whether structured data, such as schema markup, gives sites a boost in search engines. However, it can help to bring more high-quality traffic by providing valuable information to human searchers. Over time, this traffic boost can improve your rankings.</p> <p><a href="https://searchenginewatch.com/wp-content/uploads/sites/25/2018/05/structured-data.jpg"><img class="aligncenter size-medium wp-image-78903" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-layzr="https://www.digitalmarketingdojo.com/wp-content/uploads/2018/05/structured-data-300x58.jpg" alt="structured data in Google" width="300" height="58" /></a></p> <p style="text-align: center"><em>An example of how structured data shows up in Google’s results.</em></p> <h2>10. Site interface</h2> <p>Good SEO <a href="https://searchenginewatch.com/2018/04/05/technical-seo-vs-content-marketing-which-should-seos-focus-on/">isn’t just about technical details</a>; it’s also about helping people and providing great UX. While it’s important to pay attention to everything on this list as you work on a site, don’t let great design itself fall by the wayside – especially if you’re creating your own website with a <a href="http://www.beautifullife.info/web-design/15-best-free-website-builders/">free website builder</a>. An attractive, easy-to-use interface will encourage visitors to stay on your site and make it easier for them to find what they need. This helps to keep your bounce rate down. An attractive site is great for a brand’s image, too.</p> <h2>Wrapping up</h2> <p>SEO isn’t the niche specialty it used to be. Search engines are playing an increasingly important role in the future of the internet, and it’s important for people in other tech fields – such as web design – to be able to keep up. If you design your site with these crucial aspects of SEO in mind, the finished product will be both beautiful and functional.</p> <p>Want to add something to this list? 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(An April Fools’ Day Alternative)">What Makes Mozzers Tick? (An April Fools’ Day Alternative)</a></h2> </header> </article><!--.post.excerpt--> </div></div> <!-- .related-posts --> <div class="postauthor"> <h4>About The Author</h4> <img alt='' src='https://secure.gravatar.com/avatar/d8687cf1558f0c3d70d80f0d31f582b0?s=100&d=mm&r=r' srcset='https://secure.gravatar.com/avatar/d8687cf1558f0c3d70d80f0d31f582b0?s=200&d=mm&r=r 2x' class='avatar avatar-100 photo' height='100' width='100' /> <h5 class="vcard author"><a href="https://www.digitalmarketingdojo.com/author/digitalmarketingdojo_adajay/" class="fn">Marc Trimble</a></h5> <p>Marc Trimble has over 18 years experience in what is now referred to as "Digital Marketing". He has built over 400 websites and helped hundreds of online businesses increase traffic, conversions and revenue. He enjoys all things internet, copious amounts of coffee, sci-fi movies, and Twizzlers.</p> </div> </div><!--.g post--> <!-- You can start editing here. --> <div id="commentsAdd"> <div id="respond" class="box m-t-6"> <div id="respond" class="comment-respond"> <h3 id="reply-title" class="comment-reply-title">Leave a Reply <small><a rel="nofollow" id="cancel-comment-reply-link" href="/2018/05/10/ten-seo-aspects-for-web-designers-to-master/#respond" style="display:none;">Cancel reply</a></small> </h3> <form id="commentform" class="comment-form"> <iframe src="https://jetpack.wordpress.com/jetpack-comment/?blogid=121762792&postid=55567&comment_registration=0&require_name_email=1&stc_enabled=1&stb_enabled=1&show_avatars=1&avatar_default=mystery&greeting=Leave+a+Reply&greeting_reply=Leave+a+Reply+to+%25s&color_scheme=light&lang=en_US&jetpack_version=5.9&sig=c59c17d6441a6fa109362b83afc1599bdb7dd5b1#parent=https%3A%2F%2Fwww.digitalmarketingdojo.com%2F2018%2F05%2F10%2Ften-seo-aspects-for-web-designers-to-master%2F" style="width:100%; 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value="692">Franchise</option> <option class="level-0" value="693">franchise marketing</option> <option class="level-0" value="264">Fred</option> <option class="level-0" value="856">free online marketing</option> <option class="level-0" value="587">free seo tools</option> <option class="level-0" value="802">future of paid search</option> <option class="level-0" value="108">future of search</option> <option class="level-0" value="1010">future of SEO</option> <option class="level-0" value="710">future-proofing SEO</option> <option class="level-0" value="583">Gary Illyes</option> <option class="level-0" value="932">GDPR</option> <option class="level-0" value="380">gen z</option> <option class="level-0" value="65">general tips</option> <option class="level-0" value="381">generation z</option> <option class="level-0" value="397">generations</option> <option class="level-0" value="41">GivingTuesday</option> <option class="level-0" value="385">global seo</option> <option class="level-0" value="880">Gmail</option> <option class="level-0" value="760">good SEO habits</option> <option class="level-0" value="56">Google</option> <option class="level-0" value="348">google actions</option> <option class="level-0" value="1013">Google ads</option> <option class="level-0" value="170">Google AdWords</option> <option class="level-0" value="897">Google algorithm</option> <option class="level-0" value="109">google algorithm updates</option> <option class="level-0" value="190">Google Analytics</option> <option class="level-0" value="805">Google Analytics reports</option> <option class="level-0" value="852">Google Analytics standard reports</option> <option class="level-0" value="753">Google Analytics updates</option> <option class="level-0" value="370">Google Answer Box</option> <option class="level-0" value="110">Google Assistant</option> <option class="level-0" value="205">Google autocomplete suggestions</option> <option class="level-0" value="225">google cardboard</option> <option class="level-0" value="268">Google Chrome</option> <option class="level-0" value="898">Google core algorithm update</option> <option class="level-0" value="124">google customer match</option> <option class="level-0" value="191">Google Data Studio</option> <option class="level-0" value="251">Google DeepMind</option> <option class="level-0" value="663">Google Display Network</option> <option class="level-0" value="477">Google Doodle</option> <option class="level-0" value="344">Google Earth</option> <option class="level-0" value="323">google fact check</option> <option class="level-0" value="354">Google Fred</option> <option class="level-0" value="1004">Google Glass</option> <option class="level-0" value="295">Google Home</option> <option class="level-0" value="840">Google Hummingbird</option> <option class="level-0" value="399">Google I/O</option> <option class="level-0" value="400">Google I/O Conference</option> <option class="level-0" value="649">Google image search</option> <option class="level-0" value="1020">Google Images</option> <option class="level-0" value="362">Google Job Portal</option> <option class="level-0" value="935">Google Keyword Tool</option> <option class="level-0" value="464">Google Lens</option> <option class="level-0" value="345">Google Maps</option> <option class="level-0" value="997">google mobile first</option> <option class="level-0" value="216">Google My Business</option> <option class="level-0" value="1027">Google News</option> <option class="level-0" value="1028">Google News Initiative</option> <option class="level-0" value="162">google news-wave</option> <option class="level-0" value="265">Google Next Cloud Conference</option> <option class="level-0" value="597">Google Panda</option> <option class="level-0" value="731">Google Penguin</option> <option class="level-0" value="822">Google personalized search</option> <option class="level-0" value="280">Google Plus</option> <option class="level-0" value="281">google posts</option> <option class="level-0" value="174">Google Product Feeds</option> <option class="level-0" value="593">Google Q&A</option> <option class="level-0" value="1025">Google ranking</option> <option class="level-0" value="157">google ranking factors</option> <option class="level-0" value="615">google ranking signals</option> <option class="level-0" value="500">Google Reserve</option> <option class="level-0" value="88">Google Scholar</option> <option class="level-0" value="952">Google search</option> <option class="level-0" value="192">Google search console</option> <option class="level-0" value="874">Google SERP change</option> <option class="level-0" value="349">Google SERPS</option> <option class="level-0" value="388">Google Shopping</option> <option class="level-0" value="389">google shopping ads</option> <option class="level-0" value="690">Google sitelinks</option> <option class="level-0" value="1026">Google Speed Update</option> <option class="level-0" value="564">Google Stamp</option> <option class="level-0" value="884">Google Tag Manager</option> <option class="level-0" value="708">Google Trends</option> <option class="level-0" value="1051">Google update</option> <option class="level-0" value="765">Google updates</option> <option class="level-0" value="368">Google verified customer reviews</option> <option class="level-0" value="618">Google Video</option> <option class="level-0" value="619">Google Videos</option> <option class="level-0" value="226">google VR view</option> <option class="level-0" value="1000">green search engines</option> <option class="level-0" value="579">Greg Gifford</option> <option class="level-0" value="229">growth hacking</option> <option class="level-0" value="207">growth marketing</option> <option class="level-0" value="230">growth optimization</option> <option class="level-0" value="443">guest blogging</option> <option class="level-0" value="461">guest blogs</option> <option class="level-0" value="616">guide to google ranking factors</option> <option class="level-0" value="81">hacked sites</option> <option class="level-0" value="829">hacking</option> <option class="level-0" value="630">Haosou</option> <option class="level-0" value="241">HigherVisibility.com</option> <option class="level-0" value="528">hindi</option> <option class="level-0" value="469">history of search</option> <option class="level-0" value="417">ho</option> <option class="level-0" value="672">holiday season</option> <option class="level-0" value="758">holiday shopping season</option> <option class="level-0" value="217">Hotel Price Ads</option> <option class="level-0" value="363">hotel reviews</option> <option class="level-0" value="218">Hotels</option> <option class="level-0" value="915">how-to guides</option> <option class="level-0" value="446">hreflang</option> <option class="level-0" value="925">Hreflang implementation</option> <option class="level-0" value="1007">HTML</option> <option class="level-0" value="1011">HTML tags</option> <option class="level-0" value="837">HTTP to HTTPS</option> <option class="level-0" value="318">http/2</option> <option class="level-0" value="66">https</option> <option class="level-0" value="499">hummingbird</option> <option class="level-0" value="694">hyper-local marketing</option> <option class="level-0" value="920">ICO</option> <option class="level-0" value="274">idea brainstorming</option> <option class="level-0" value="418">idea generation</option> <option class="level-0" value="607">Image Data Feed</option> <option class="level-0" value="270">image optimization</option> <option class="level-0" value="202">Image Search</option> <option class="level-0" value="742">image search engine</option> <option class="level-0" value="650">image search optimization</option> <option class="level-0" value="651">image SEO</option> <option class="level-0" value="321">images</option> <option class="level-0" value="598">in-house marketing</option> <option class="level-0" value="664">In-market audiences</option> <option class="level-0" value="605">Inbound Links</option> <option class="level-0" value="254">Inbound Marketing</option> <option class="level-0" value="518">Inbound.org</option> <option class="level-0" value="613">indie publishers</option> <option class="level-0" value="33">Industry</option> <option class="level-0" value="1046">industry trends</option> <option class="level-0" value="195">Influencer marketing</option> <option class="level-0" value="185">Infographic</option> <option class="level-0" value="921">Initial Coin Offering</option> <option class="level-0" value="994">Innovation</option> <option class="level-0" value="96">Instagram</option> <option class="level-0" value="154">Instagram Stories</option> <option class="level-0" value="447">International Marketing</option> <option class="level-0" value="386">international seo</option> <option class="level-0" value="871">International Women’s Day</option> <option class="level-0" value="556">internationalization</option> <option class="level-0" value="792">internationalization and localization</option> <option class="level-0" value="980">Internet</option> <option class="level-0" value="922">investors</option> <option class="level-0" value="887">IP serving</option> <option class="level-0" value="559">Iphone</option> <option class="level-0" value="560">iphone 8</option> <option class="level-0" value="111">iQuanti</option> <option class="level-0" value="872">IWD 2018</option> <option class="level-0" value="449">Javascript</option> <option class="level-0" value="910">JavaScript framework</option> <option class="level-0" value="911">JavaScript library</option> <option class="level-0" value="252">Jigsaw</option> <option class="level-0" value="470">Jill Whalen</option> <option class="level-0" value="934">job search</option> <option class="level-0" value="501">Jobs by Google</option> <option class="level-0" value="471">John Lincoln</option> <option class="level-0" value="970">journalism</option> <option class="level-0" value="971">journalist</option> <option class="level-0" value="889">JSON-LD</option> <option class="level-0" value="850">Kenshoo</option> <option class="level-0" value="939">key phrase</option> <option class="level-0" value="346">keyhole markup language</option> <option class="level-0" value="936">keyword</option> <option class="level-0" value="625">keyword clustering</option> <option class="level-0" value="665">Keyword contextual targeting</option> <option class="level-0" value="505">keyword data</option> <option class="level-0" value="1019">Keyword Density</option> <option class="level-0" value="726">keyword difficulty metric</option> <option class="level-0" value="626">keyword grouping</option> <option class="level-0" value="506">Keyword Hero</option> <option class="level-0" value="786">keyword match types</option> <option class="level-0" value="178">keyword optimization</option> <option class="level-0" value="945">keyword rankings</option> <option class="level-0" value="244">keyword research</option> <option class="level-0" value="946">keyword strategy</option> <option class="level-0" value="480">keyword stuffing</option> <option class="level-0" value="937">keyword tool</option> <option class="level-0" value="245">keyword tools</option> <option class="level-0" value="179">Keywords</option> <option class="level-0" value="246">KeywordTool.io</option> <option class="level-0" value="655">Kiddle</option> <option class="level-0" value="656">KidRex</option> <option class="level-0" value="657">kids search engine</option> <option class="level-0" value="543">KPIs</option> <option class="level-0" value="637">last-click attribution</option> <option class="level-0" value="422">latent semantic indexing</option> <option class="level-0" value="488">lead generation</option> <option class="level-0" value="807">lead nurture</option> <option class="level-0" value="865">link building campaigns</option> <option class="level-0" value="606">Link Explorer</option> <option class="level-0" value="830">link spam</option> <option class="level-0" value="455">link-building</option> <option class="level-0" value="831">link-farms</option> <option class="level-0" value="963">LinkedIn</option> <option class="level-0" value="757">LinkedIn Ads</option> <option class="level-0" value="1032">Linking</option> <option class="level-0" value="728">linkless mentions</option> <option class="level-0" value="519">Lisa Myers</option> <option class="level-0" value="809">List of SEO Tools</option> <option class="level-0" value="858">listicles</option> <option class="level-0" value="957">listing</option> <option class="level-0" value="1034">loading time</option> <option class="level-0" value="57">Local</option> <option class="level-0" value="594">local business</option> <option class="level-0" value="958">local listings</option> <option class="level-0" value="695">local marketing</option> <option class="level-0" value="97">local search</option> <option class="level-0" value="780">local search ads</option> <option class="level-0" value="590">local SEM</option> <option class="level-0" value="145">local seo</option> <option class="level-0" value="775">local SEO best practice</option> <option class="level-0" value="387">localization</option> <option class="level-0" value="300">long-form content</option> <option class="level-0" value="551">long-tail keywords</option> <option class="level-0" value="408">lookalike audiences</option> <option class="level-0" value="698">low budget</option> <option class="level-0" value="134">LSI</option> <option class="level-0" value="423">LSI keywords</option> <option class="level-0" value="991">Lycos</option> <option class="level-0" value="861">m-commerce</option> <option class="level-0" value="171">machine-learning</option> <option class="level-0" value="572">Magento</option> <option class="level-0" value="989">Majestic SEO</option> <option class="level-0" value="82">malware</option> <option class="level-0" value="405">map pack</option> <option class="level-0" value="851">Marin Software</option> <option class="level-0" value="972">Marketers</option> <option class="level-0" value="42">marketing</option> <option class="level-0" value="599">marketing agency</option> <option class="level-0" value="51">marketing cloud</option> <option class="level-0" value="1047">marketing content</option> <option class="level-0" value="361">marketing disasters</option> <option class="level-0" value="520">Marketing Experiments</option> <option class="level-0" value="48">marketing personalization</option> <option class="level-0" value="52">marketing software</option> <option class="level-0" value="44">marketing stats</option> <option class="level-0" value="210">marketing strategy</option> <option class="level-0" value="1008">marketing stretgy</option> <option class="level-0" value="1002">marketing technology</option> <option class="level-0" value="489">marketing tools</option> <option class="level-0" value="49">martech</option> <option class="level-0" value="439">Mary Meeker</option> <option class="level-0" value="995">Mary Meeker Report</option> <option class="level-0" value="472">Matt Cutts</option> <option class="level-0" value="163">Media</option> <option class="level-0" value="440">Meeker’s Internet Trends</option> <option class="level-0" value="149">meta</option> <option class="level-0" value="982">meta description</option> <option class="level-0" value="766">meta descriptions</option> <option class="level-0" value="1014">META tag</option> <option class="level-0" value="906">meta-tags</option> <option class="level-0" value="983">metadata</option> <option class="level-0" value="549">metrics</option> <option class="level-0" value="327">michael bertini</option> <option class="level-0" value="823">micro moments</option> <option class="level-0" value="255">micro-influencers</option> <option class="level-0" value="412">Microsoft</option> <option class="level-0" value="398">Millennials</option> <option class="level-0" value="60">Mobile</option> <option class="level-0" value="62">mobile advertising</option> <option class="level-0" value="770">mobile algorithm</option> <option class="level-0" value="427">mobile apps</option> <option class="level-0" value="458">mobile design</option> <option class="level-0" value="862">mobile ecommerce</option> <option class="level-0" value="324">mobile index</option> <option class="level-0" value="63">mobile marketing</option> <option class="level-0" value="319">mobile optimization</option> <option class="level-0" value="414">mobile page speed</option> <option class="level-0" value="377">mobile performance</option> <option class="level-0" value="425">mobile responsive</option> <option class="level-0" value="276">mobile search</option> <option class="level-0" value="325">mobile SEO</option> <option class="level-0" value="720">mobile SEO audit</option> <option class="level-0" value="459">mobile site</option> <option class="level-0" value="432">mobile site speed</option> <option class="level-0" value="527">mobile strategy</option> <option class="level-0" value="771">mobile update</option> <option class="level-0" value="460">mobile UX</option> <option class="level-0" value="378">mobile video</option> <option class="level-0" value="379">mobile Web</option> <option class="level-0" value="401">mobile web app</option> <option class="level-0" value="428">mobile web apps</option> <option class="level-0" value="863">mobile-first</option> <option class="level-0" value="112">mobile-first index</option> <option class="level-0" value="604">Mobile-Friendliness</option> <option class="level-0" value="74">mobile-friendly</option> <option class="level-0" value="721">mobile-friendly website</option> <option class="level-0" value="722">mobile-responsive website</option> <option class="level-0" value="34">More News</option> <option class="level-0" value="824">Moz</option> <option class="level-0" value="186">mozcast</option> <option class="level-0" value="825">MozRank</option> <option class="level-0" value="644">multi-channel attribution</option> <option class="level-0" value="774">multi-channel marketing</option> <option class="level-0" value="402">native apps</option> <option class="level-0" value="631">Natural Language Processing</option> <option class="level-0" value="373">natural language search</option> <option class="level-0" value="787">negative keywords</option> <option class="level-0" value="788">negative match keywords</option> <option class="level-0" value="789">Negative Matching</option> <option class="level-0" value="450">negative reviews</option> <option class="level-0" value="213">Neustar</option> <option class="level-0" value="98">New Year</option> <option class="level-0" value="761">New Year’s resolutions</option> <option class="level-0" value="282">New York Rangers</option> <option class="level-0" value="283">New York Yankees</option> <option class="level-0" value="322">News</option> <option class="level-0" value="492">news feed</option> <option class="level-0" value="512">news feeds</option> <option class="level-0" value="481">NoFollow</option> <option class="level-0" value="707">nohacked 3.0</option> <option class="level-0" value="482">NOINDEX</option> <option class="level-0" value="444">off-page seo</option> <option class="level-0" value="445">off-site content</option> <option class="level-0" value="907">on page SEO</option> <option class="level-0" value="908">on-page optimisation</option> <option class="level-0" value="1043">on-site content</option> <option class="level-0" value="483">on-site SEO</option> <option class="level-0" value="821">Online ads</option> <option class="level-0" value="885">online courses</option> <option class="level-0" value="857">online marketing</option> <option class="level-0" value="900">online reputation</option> <option class="level-0" value="901">online reputation management</option> <option class="level-0" value="944">online retail</option> <option class="level-0" value="617">online reviews</option> <option class="level-0" value="490">online to offline</option> <option class="level-0" value="219">online travel agency</option> <option class="level-0" value="328">opinion</option> <option class="level-0" value="45">optimization</option> <option class="level-0" value="507">organic keywords</option> <option class="level-0" value="129">organic search</option> <option class="level-0" value="715">Oscobo</option> <option class="level-0" value="419">page loading speed</option> <option class="level-0" value="158">page speed</option> <option class="level-0" value="998">PageRank</option> <option class="level-0" value="767">pagespeed insights</option> <option class="level-0" value="777">paid media</option> <option class="level-0" value="125">paid search</option> <option class="level-0" value="676">paid search ads</option> <option class="level-0" value="638">paid search attribution</option> <option class="level-0" value="803">paid search in 2018</option> <option class="level-0" value="795">paid search tools</option> <option class="level-0" value="91">paid social</option> <option class="level-0" value="409">paid social media</option> <option class="level-0" value="473">Panda</option> <option class="level-0" value="896">partner</option> <option class="level-0" value="986">pay per click advertising</option> <option class="level-0" value="383">pay-per-click</option> <option class="level-0" value="974">Payday loans</option> <option class="level-0" value="977">Paypal</option> <option class="level-0" value="137">Penguin</option> <option class="level-0" value="113">penguin 4.0</option> <option class="level-0" value="75">performance</option> <option class="level-0" value="493">personalization</option> <option class="level-0" value="259">personalized ads</option> <option class="level-0" value="289">personalized search</option> <option class="level-0" value="206">PewDiePie</option> <option class="level-0" value="306">phishing</option> <option class="level-0" value="227">photosphere</option> <option class="level-0" value="577">phrase match</option> <option class="level-0" value="187">pi datametrics</option> <option class="level-0" value="114">Pigeon</option> <option class="level-0" value="164">Pinterest</option> <option class="level-0" value="395">pinterest advertising</option> <option class="level-0" value="486">pinterest ecommerce</option> <option class="level-0" value="277">Pinterest lens</option> <option class="level-0" value="612">pinterest PPC</option> <option class="level-0" value="487">pinterest sales strategy</option> <option class="level-0" value="269">pinterest save button</option> <option class="level-0" value="608">Places to Buy</option> <option class="level-0" value="747">planning</option> <option class="level-0" value="313">podcasts</option> <option class="level-0" value="253">pokemon go</option> <option class="level-0" value="431">position zero</option> <option class="level-0" value="115">possum</option> <option class="level-0" value="54">PPC</option> <option class="level-0" value="735">PPC 2017</option> <option class="level-0" value="677">PPC ads</option> <option class="level-0" value="699">PPC budget</option> <option class="level-0" value="842">PPC Chat Live</option> <option class="level-0" value="578">PPC keywords</option> <option class="level-0" value="600">PPC management</option> <option class="level-0" value="878">PPC report template</option> <option class="level-0" value="879">PPC reporting</option> <option class="level-0" value="700">PPC strategy</option> <option class="level-0" value="796">ppc tools</option> <option class="level-0" value="804">PPC trends</option> <option class="level-0" value="923">PR</option> <option class="level-0" value="130">predictions</option> <option class="level-0" value="843">predictive analytics</option> <option class="level-0" value="844">predictive SEO</option> <option class="level-0" value="668">presentations</option> <option class="level-0" value="835">pricesearcher</option> <option class="level-0" value="836">pricing search engine</option> <option class="level-0" value="973">print journalism</option> <option class="level-0" value="456">private blog network</option> <option class="level-0" value="716">private search</option> <option class="level-0" value="717">private search engines</option> <option class="level-0" value="778">Procter & Gamble</option> <option class="level-0" value="951">product experts</option> <option class="level-0" value="978">Product Marketing</option> <option class="level-0" value="296">product placement</option> <option class="level-0" value="203">product-search</option> <option class="level-0" value="410">productivity</option> <option class="level-0" value="83">products and services</option> <option class="level-0" value="132">programmatic</option> <option class="level-0" value="779">programmatic advertising</option> <option class="level-0" value="403">progressive web apps</option> <option class="level-0" value="404">project owl</option> <option class="level-0" value="165">publishing</option> <option class="level-0" value="429">PWAs</option> <option class="level-0" value="581">Q4</option> <option class="level-0" value="632">Qihoo 360</option> <option class="level-0" value="633">QQ</option> <option class="level-0" value="303">question queries</option> <option class="level-0" value="867">questions</option> <option class="level-0" value="337">quick SEO tips</option> <option class="level-0" value="338">quick SEO wins</option> <option class="level-0" value="332">quiz</option> <option class="level-0" value="514">Quora</option> <option class="level-0" value="474">Rae Hoffman</option> <option class="level-0" value="475">Rand Fishkin</option> <option class="level-0" value="371">rank zero</option> <option class="level-0" value="172">rankbrain</option> <option class="level-0" value="975">Ranking</option> <option class="level-0" value="271">ranking factors</option> <option class="level-0" value="912">React</option> <option class="level-0" value="853">real-time reports</option> <option class="level-0" value="940">recipes</option> <option class="level-0" value="515">Reddit</option> <option class="level-0" value="1017">Redesign website</option> <option class="level-0" value="764">referral traffic</option> <option class="level-0" value="236">Remarketing</option> <option class="level-0" value="343">remarketing lists for search ads</option> <option class="level-0" value="411">remote working</option> <option class="level-0" value="696">rendering</option> <option class="level-0" value="235">reputation management</option> <option class="level-0" value="242">Research</option> <option class="level-0" value="749">responsive design</option> <option class="level-0" value="433">responsive images</option> <option class="level-0" value="570">Responsive Web Design</option> <option class="level-0" value="611">responsive website</option> <option class="level-0" value="46">retail</option> <option class="level-0" value="981">retail marketing</option> <option class="level-0" value="582">retargeting</option> <option class="level-0" value="646">return on investment</option> <option class="level-0" value="743">Reverse Image Search</option> <option class="level-0" value="1039">reviews</option> <option class="level-0" value="71">rich cards</option> <option class="level-0" value="314">rich results</option> <option class="level-0" value="768">rich results testing tool</option> <option class="level-0" value="92">rlsa</option> <option class="level-0" value="547">robots.txt</option> <option class="level-0" value="237">ROI</option> <option class="level-0" value="311">ROI of search</option> <option class="level-0" value="133">RTB</option> <option class="level-0" value="529">russian</option> <option class="level-0" value="658">safe search engine</option> <option class="level-0" value="659">Safe Search Kids</option> <option class="level-0" value="685">sales and marketing</option> <option class="level-0" value="686">sales funnel</option> <option class="level-0" value="491">sales tools</option> <option class="level-0" value="561">Samsung</option> <option class="level-0" value="116">sastry rachakonda</option> <option class="level-0" value="307">Scam</option> <option class="level-0" value="135">schema</option> <option class="level-0" value="339">schema app</option> <option class="level-0" value="340">schema markup</option> <option class="level-0" value="220">Schema.org</option> <option class="level-0" value="1054">search</option> <option class="level-0" value="384">search advertising</option> <option class="level-0" value="67">search console</option> <option class="level-0" value="814">search data</option> <option class="level-0" value="99">search engine</option> <option class="level-0" value="333">search engine facts</option> <option class="level-0" value="535">search engine marketing</option> <option class="level-0" value="214">Search Engine Optimization</option> <option class="level-0" value="36">Search Engine Watch</option> <option class="level-0" value="929">Search engines</option> <option class="level-0" value="738">search industry</option> <option class="level-0" value="199">search intent</option> <option class="level-0" value="120">search marketing</option> <option class="level-0" value="759">search marketing strategies</option> <option class="level-0" value="746">search queries</option> <option class="level-0" value="188">search ranking</option> <option class="level-0" value="899">search rankings</option> <option class="level-0" value="72">search results</option> <option class="level-0" value="817">search satisfaction</option> <option class="level-0" value="536">search strategy</option> <option class="level-0" value="782">Search Trends</option> <option class="level-0" value="783">search visibility</option> <option class="level-0" value="953">SearchEngineWatch</option> <option class="level-0" value="166">SearchMetrics</option> <option class="level-0" value="181">seasonal seo</option> <option class="level-0" value="609">Secure Search</option> <option class="level-0" value="718">secure search engines</option> <option class="level-0" value="573">Secure Sockets Layer</option> <option class="level-0" value="76">security</option> <option class="level-0" value="838">Security Certificate</option> <option class="level-0" value="238">Segmentation</option> <option class="level-0" value="436">SEM</option> <option class="level-0" value="890">Semantic Markup</option> <option class="level-0" value="100">semantic scholar</option> <option class="level-0" value="89">semantic search</option> <option class="level-0" value="485">semantic search marketing</option> <option class="level-0" value="247">SEMrush</option> <option class="level-0" value="37">SEO</option> <option class="level-0" value="733">SEO 2017</option> <option class="level-0" value="873">SEO advice</option> <option class="level-0" value="585">SEO agency</option> <option class="level-0" value="639">SEO analytics</option> <option class="level-0" value="586">SEO audit</option> <option class="level-0" value="799">SEO automation</option> <option class="level-0" value="762">SEO best practice</option> <option class="level-0" value="285">SEO best practices</option> <option class="level-0" value="521">SEO by the Sea</option> <option class="level-0" value="748">SEO checklist</option> <option class="level-0" value="494">SEO community</option> <option class="level-0" value="876">SEO copywriting</option> <option class="level-0" value="810">SEO courses</option> <option class="level-0" value="653">SEO crawlers</option> <option class="level-0" value="588">SEO for beginners</option> <option class="level-0" value="711">SEO in 2018</option> <option class="level-0" value="704">Seo Industry</option> <option class="level-0" value="522">SEO influencers</option> <option class="level-0" value="834">SEO issues</option> <option class="level-0" value="854">SEO mistakes</option> <option class="level-0" value="484">SEO pitfalls</option> <option class="level-0" value="712">SEO predictions</option> <option class="level-0" value="669">SEO proposals</option> <option class="level-0" value="1040">seo ranking</option> <option class="level-0" value="806">SEO reporting</option> <option class="level-0" value="523">seo resources</option> <option class="level-0" value="687">SEO services</option> <option class="level-0" value="868">seo snippets</option> <option class="level-0" value="121">SEO strategy</option> <option class="level-0" value="845">SEO tips</option> <option class="level-0" value="510">seo tools</option> <option class="level-0" value="811">SEO training</option> <option class="level-0" value="713">SEO trends</option> <option class="level-0" value="167">SEO visibility</option> <option class="level-0" value="1038">SEO writer</option> <option class="level-0" value="476">SEO: The Movie</option> <option class="level-0" value="959">SEOs</option> <option class="level-0" value="329">SERP</option> <option class="level-0" value="1005">SERP changes</option> <option class="level-0" value="948">SERPs</option> <option class="level-0" value="248">Serpstat</option> <option class="level-0" value="815">Share of Voice</option> <option class="level-0" value="592">Share17</option> <option class="level-0" value="290">shortcuts in search</option> <option class="level-0" value="326">Similar Images</option> <option class="level-0" value="913">Single Page Application</option> <option class="level-0" value="374">Siri</option> <option class="level-0" value="537">site architecture</option> <option class="level-0" value="457">site design</option> <option class="level-0" value="159">site speed</option> <option class="level-0" value="538">site structure</option> <option class="level-0" value="691">Sitelinks</option> <option class="level-0" value="927">sitemap</option> <option class="level-0" value="448">Sitemaps</option> <option class="level-0" value="614">smart content</option> <option class="level-0" value="291">SMX West</option> <option class="level-0" value="142">SnapChat</option> <option class="level-0" value="565">Snapchat Discover</option> <option class="level-0" value="875">Snippets</option> <option class="level-0" value="39">Social</option> <option class="level-0" value="784">social advertising</option> <option class="level-0" value="101">social commerce</option> <option class="level-0" value="146">Social media</option> <option class="level-0" value="680">social media advertising</option> <option class="level-0" value="624">social media and SEO</option> <option class="level-0" value="150">social media fail</option> <option class="level-0" value="147">social media marketing</option> <option class="level-0" value="275">social media promotion</option> <option class="level-0" value="893">social video</option> <option class="level-0" value="634">Sogou</option> <option class="level-0" value="413">Space Race</option> <option class="level-0" value="832">spam</option> <option class="level-0" value="750">speed</option> <option class="level-0" value="772">Speed Update</option> <option class="level-0" value="249">SpyFu</option> <option class="level-0" value="610">SSL</option> <option class="level-0" value="315">SSL certificate</option> <option class="level-0" value="719">StartPage</option> <option class="level-0" value="231">startups</option> <option class="level-0" value="441">state of advertising</option> <option class="level-0" value="208">statistics</option> <option class="level-0" value="524">Stone Temple Research</option> <option class="level-0" value="73">structured data</option> <option class="level-0" value="312">study</option> <option class="level-0" value="498">Summit on Content Marketing</option> <option class="level-0" value="341">Survey</option> <option class="level-0" value="364">SweetIQ</option> <option class="level-0" value="316">Symantec</option> <option class="level-0" value="1015">Tags</option> <option class="level-0" value="292">tappable shortcuts</option> <option class="level-0" value="351">technical issues</option> <option class="level-0" value="352">technical seo</option> <option class="level-0" value="59">technology</option> <option class="level-0" value="702">TechSEO Boost</option> <option class="level-0" value="635">Tencent</option> <option class="level-0" value="530">thai</option> <option class="level-0" value="350">the future of SERPs</option> <option class="level-0" value="1022">The Transformation of Search Summit</option> <option class="level-0" value="382">think with google</option> <option class="level-0" value="652">title text</option> <option class="level-0" value="437">token analysis</option> <option class="level-0" value="180">tools</option> <option class="level-0" value="143">top level domains</option> <option class="level-0" value="793">Top-Lev</option> <option class="level-0" value="262">top-level domain</option> <option class="level-0" value="888">translation</option> <option class="level-0" value="355">transparency</option> <option class="level-0" value="221">travel</option> <option class="level-0" value="1055">Trend</option> <option class="level-0" value="122">Trends</option> <option class="level-0" value="334">trivia</option> <option class="level-0" value="531">turkish</option> <option class="level-0" value="151">Twitter</option> <option class="level-0" value="681">Twitter Ads</option> <option class="level-0" value="682">Twitter advertising</option> <option class="level-0" value="1">Uncategorized</option> <option class="level-0" value="173">unicorns</option> <option class="level-0" value="928">URL</option> <option class="level-0" value="308">URL hijacking</option> <option class="level-0" value="539">URL structure</option> <option class="level-0" value="984">URLs</option> <option class="level-0" value="463">usability</option> <option class="level-0" value="1049">user engagement</option> <option class="level-0" value="138">user experience</option> <option class="level-0" value="540">User Experience (Ux)</option> <option class="level-0" value="942">user experience (UX) design</option> <option class="level-0" value="200">user intent</option> <option class="level-0" value="859">user-curated content</option> <option class="level-0" value="860">user-generated content</option> <option class="level-0" value="1044">USP</option> <option class="level-0" value="85">UX</option> <option class="level-0" value="182">Valentine’s Day</option> <option class="level-0" value="924">venture capital</option> <option class="level-0" value="84">verification</option> <option class="level-0" value="161">Video</option> <option class="level-0" value="392">video autoplay</option> <option class="level-0" value="266">Video Intelligence API</option> <option class="level-0" value="894">Video Marketing</option> <option class="level-0" value="620">Video Optimization</option> <option class="level-0" value="621">video search</option> <option class="level-0" value="622">Video Search Engine</option> <option class="level-0" value="623">video seo</option> <option class="level-0" value="532">vietnamese</option> <option class="level-0" value="393">viewer experience</option> <option class="level-0" value="375">virtual assistants</option> <option class="level-0" value="228">virtual reality</option> <option class="level-0" value="562">virtual reality SEO</option> <option class="level-0" value="86">visual content</option> <option class="level-0" value="278">visual discovery tools</option> <option class="level-0" value="465">visual recognition</option> <option class="level-0" value="204">Visual search</option> <option class="level-0" value="797">Visual search engine</option> <option class="level-0" value="584">visual search engines</option> <option class="level-0" value="798">visual SEO</option> <option class="level-0" value="1023">Voice</option> <option class="level-0" value="117">voice search</option> <option class="level-0" value="304">voice search optimization</option> <option class="level-0" value="992">VR</option> <option class="level-0" value="563">VR SEO</option> <option class="level-0" value="394">VX</option> <option class="level-0" value="660">Wacky Safe</option> <option class="level-0" value="1031">Web</option> <option class="level-0" value="550">web 3.0</option> <option class="level-0" value="640">web analytics tools</option> <option class="level-0" value="654">web crawlers</option> <option class="level-0" value="914">Web development</option> <option class="level-0" value="215">web extensions</option> <option class="level-0" value="1052">Web Ranking</option> <option class="level-0" value="930">web site</option> <option class="level-0" value="833">web technologies</option> <option class="level-0" value="263">Webinar</option> <option class="level-0" value="602">webmaster</option> <option class="level-0" value="525">Webmaster Central</option> <option class="level-0" value="78">webmaster community</option> <option class="level-0" value="80">webmaster guidelines</option> <option class="level-0" value="603">webmaster tools</option> <option class="level-0" value="769">webmaster videos</option> <option class="level-0" value="1024">website credibility</option> <option class="level-0" value="365">Website Design</option> <option class="level-0" value="1033">Website development</option> <option class="level-0" value="541">Website Navigation</option> <option class="level-0" value="366">website planning</option> <option class="level-0" value="1021">website redisgn</option> <option class="level-0" value="916">website security</option> <option class="level-0" value="420">website speed</option> <option class="level-0" value="926">websites</option> <option class="level-0" value="495">white hat SEO</option> <option class="level-0" value="968">Wiki.com</option> <option class="level-0" value="20">WordPress</option> <option class="level-0" value="1035">WordPress blog</option> <option class="level-0" value="1036">WordPress plugin directory</option> <option class="level-0" value="548">WordPress plugins</option> <option class="level-0" value="286">Wordpress SEO</option> <option class="level-0" value="627">Wordstream</option> <option class="level-0" value="250">WordTracker</option> <option class="level-0" value="689">writing contest</option> <option class="level-0" value="53">X ClickZ Intelligence</option> <option class="level-0" value="985">XML sitemaps</option> <option class="level-0" value="260">Yahoo</option> <option class="level-0" value="987">Yahoo Gemini</option> <option class="level-0" value="969">Yandex</option> <option class="level-0" value="1001">Yoast</option> <option class="level-0" value="287">Yoast SEO</option> <option class="level-0" value="155">Youtube</option> <option class="level-0" value="678">YouTube optimization</option> <option class="level-0" value="679">YouTube SEO</option> </select> </form> <script type='text/javascript'> /* <![CDATA[ */ (function() { var dropdown = document.getElementById( "cat" ); function onCatChange() { if ( dropdown.options[ dropdown.selectedIndex ].value > 0 ) { dropdown.parentNode.submit(); } } dropdown.onchange = onCatChange; })(); /* ]]> */ </script> </div> </div> <div class="f-widget f-widget-2"> <div id="mts_recent_posts_widget-3" class="widget widget_mts_recent_posts_widget horizontal-small"><h3 class="widget-title">Recent Posts</h3><ul class="advanced-recent-posts"> <li class="post-box horizontal-small horizontal-container no-thumb"><div class="horizontal-container-inner"> <div class="post-data"> <div class="post-data-container"> <div class="post-title"> <a 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