Digital Marketing is a craft; a learned skill that one continues to hone and improve upon daily.

As practitioners, it’s imperative we have an understanding of some basic internet tech like FTP, DNS records, SSL certificates and how search spiders work.

This knowledge will serve as a strong technical foundation we can stand on as we grow our careers.

Professional Digital Marketers need to become proficient using a number of tools that empower them to act swiftly to affect change.

Before diving into the SEO Tools and  Social Media Tools, it will help to understand how to use all of the tools listed on this page.

FTP or File Transfer Protocol

Why is this important?

Understanding how to use a FTP client will empower you to take control of files when you need to add a script or edit a config.php file to your liking without having to be dependent on an outside developer.

What you will need:

The FTP address of the website.

The FTP username.

The FTP password.

The Port # (when instructed).

All of the above can be obtained from the client or located inside their hosting provider control panel.

Installing the FTP CLient

PC users want to install the Filezilla client and not the server.

See image below.

PC users can download FileZilla here.



PC users should watch this video to learn how to use FileZilla.



IMPORTANT: Don’t be overwhelmed by all of the settings in Filezilla. You will only be entering in the FTP/Host address, username and password and then clicking “Quickconnect”. Once connected, you can simply drag and drop files from one side of the screen to the other. It’s not rocket surgery.

Here’s what to expect when you download and run Filezilla. The interface will be blank until you enter your FTP Host address ( along with your username and password.


how to use file zilla

Click to enlarge

Mac users should download Fetch and watch the video below.


How to point a domain name to a new hosting account.

Why this is important to know…

If you register your Domain Name with Godaddy or Dreamhost but you host your site at Hostgator, you’ll need to point the domain name to the IP address of the Hostgator hosting account.

There are several ways to achieve this but we’ll focus on one simple and effective approach involving the A Record of the registered domain.

How to point a domain name to a new IP address

HINT: You can also call your domain registrar and have them do this for you. You need to provide them with the IP address of your new hosting account and tell them to edit the Arecord on your domain.

Step 1: Log into your domain registrar (Godaddy, Network Solutions, 1&1 etc. wherever you registered your domain name.)

Step 2: Locate the DNS settings (these may be listed under “Advanced settings”)

Step 3: Locate the A Record (You should see an IP address that represents where your domain currently points to.)

Step 4: Open up another tab in your browser and log into your hosting provider control panel.

Step 5: Locate the IP address of your hosting account inside your hosting provider’s control panel.

Step 6: Copy (ctrl-c or right click copy) the IP address from the hosting provider’s control panel.

Step 7: Navigate to the other tab that has your domain name A Record on the screen from Step 3.

Step 8: Edit the existing domain A Record by pasting the new IP address from your hosting providers control panel.

Step 9: Click Save or Done.

It may take up to 24 hours for the change to take effect.

Watch this video for a walk-thru on editing an A Record.